Law Firm Internet Marketing Blog

What is an Inbound Link?

Inbound links are links from one website to another website. The receiving website would be receiving an inbound link from the other web site.

Are they important?

Yes, an inbound link from a relevant and well trafficked web site can offer the following benefits:

1. Increased search rankings
2. Free traffic to your web site

James

What is PageRank?

Google's PageRank is a numerical value assigned to your law firm's web site. This value is a whole number between 0 and 10.  The higher the number, the better your web site will rank among competing web sites.

A Google PageRank is assigned to all of your web pages. This number is very important to search engine optimization guru such as myself who work hard to bring up that number.

James

Is Pay Per Click Advertising Worth it?

Absolutely!

Most people are under the impression that people don't click on the ads that are listed on the right and top of the natural search results. That is completely false but fortunate for the few who understand how to make it work.

Important! Pay Per Click advertising is very risky if you have little experience or training.

Benefits of Pay Per Click Adverting:

1. Branding - Keeps your name out there.
2. Top of Mind - If people know of you and when they search for a lawyer and see your law firm name, then they will be more likely to choose you.
3. Targeted - You can target the exact types of cases that you litigate.
4. Measurable  - You can measure the ROI or Cost per Acquisition of each lead or case type.
5. 1st Page Guarrantee - With Paid Advertising you can bid to be on the first page for keywords your law firm website doesn't rank well for.
6. Pay Only if They Click - Do you only pay for the number of calls you yellow page ad pulls? No way, you pay for the ad regardless. With Paid Advertising you only get charged for click throughs.

What about click fraud?

Click fraud does happen - there I said it. However, there are ways to avoid it and monitor it so that if you become a vistim of click fraud- a) you will get your money back and b) you can stop the loss to a few dollars. Again, it is important that you have a full understanding of Paid Advertising before you start bidding.

James

What Are the Keys to Search Engine Rankings?

That's the million or should I say billion dollar question.

Search engine rankings are so important because it is estimated that about 85% of all web traffic derives from search engine searches.  Image if 85% of the television audience only watched CNN!

Imagine the cost of a 30 second commercial.

Here are the things you need to look at when you optimize a website:

1. Title Tags
2. Keyword Meta Data
3. Meta Description
4. Anchor Tags
5. ALT Tags
6. Headlines
7. Content

These are the important things to look at for on site optimization. Each area listed about requires that you make certain that they include valuable keywords. It is also very important what order or how the keywords are placed in these areas on your site.

WARNING - Never over optimize your website.

Over optimization such as hidden keywords or keyword loading will result in very poor search engine rankings or worse- total delisting of your site from the search engines.

We have built a program that will examine your website optimization and well it is optimized for the keywords you are targeting.  If you would like me to run it on your website, send me the link along with your top 10-15 keywords phrases and I will check it for you. info@lawyersuccess.com