Law Firm Internet Marketing Blog

The New Yahoo!?

To promote its new home page and other recently launched services like Yahoo Mail and Yahoo answers, Yahoo has launched a multi-million dollar integrated marketing campaign that includes TV, radio, cinema, and online advertisements. The campaign takes a playful and irreverent look at what life would be like with and without Yahoo! and asks the age old question, “Do You Yahoo!?.”

New Web Application Could Revolutionize Blogging

The booming blogging market finds a surprise newcomer as Terapad.com (wwww.terapad.com) goes out of private beta and launches on September 6th.

"Blogging has been technologically very active recently, but feature-wise it's been completely stagnant. We've capitalized on this and added all the features of major corporate websites to the blogging equation." said Stephan Tual, CEO, as he inaugurated the site.

Internet Growth Study Points to Blogging

Internet usage has seen a significant growth over the past month, according to Internet researcher Netcraft. In the firm's September 2006 Web Server Survey, it received responses from 96,854,877 sites, an increase of 4.2 million from last month's survey. In the first five months of the year, the Internet added an average of 2.75 million new hostnames per month, but since June, that average has more than doubled to 5.4 million sites per month.

Ortho Evra™ Marketing

The phrase of the month is "Ortho Evra™." I have received so many calls from law firms wanting to set up and market an Ortho Evra™ claim website that I have decided to post some preliminary ideas about these websites.

SEO Tip - Using Relevant Keywords

A few months ago it was OK for you to add a few non-related keywords in your Meta Keywords tag. This is not the case any more. The idea from unscrupulous search engine optimization companies was that you could add a few misspells to your web site's meta tags and attract visitors to your site. For example if someone accidentally misspelled attorney as "attornye," if you had this misspell in your meta data (not visible to viewer) your website would attract those hits.

Google's last update to it's search robot algorithm will penalize your web site if you put keywords into your Meta Keyword tag but left those keywords out of your content. 

Because this concept has been widely used by some of the most popular and largest law firm search engine optimization companies, It is likely that your web site has been affected. 

To determine if your website will be affected, visit your website, right click with mouse cursor over your web page content and select view source. In the first few lines you will see a "Meta Keywords" tag or list of keywords. Make sure that all the keywords in that list are within the content of your web page.

James