Law Firm Internet Marketing Blog

The Absolute, Hands Down, Biggest Secret to Search Engine Rankings!!

The biggest secret to search engine optimization is...hard work!  Content is king again.  Think about it like this: The more words on your site, the more people who are using search engine will find your website. Google loves fresh content and frequent updates.

To do list:

1. Spend time researching the right keywords or building a list of keywords relevant to your practice

2. Start drafting content relevent to that keyphrase

3. Use latent or related keywords!!! Search engines are smarter than you may realize.

4. Do not over use the keyword phrase - 2-3 times per 500 words is plenty.

If you need assistance with your writing production let me know.

James

Reoptimization and the Impact on Law Firm Internet Marketing

Is repoptimizing a website a bad thing?

I have completely redeveloped and reoptimized website with amazing results. However, tinkering around on a frequent basis will get you into trouble.  If you have to make the changes, do, do it once, and do it right.

James

 

Gett'er Done

Just finished watching Larry the Cable Guy and his famous saying "Gett'er Done!" reminded me of some search engine optimization neglect that I should point out.

Is your web site incomplete?

Many law firms are in a hurry to put their web site online, that they often release the web site unfinished.  If you have a web page that has "Coming Soon" or has no content, you would have been better off not even building or linking to that page.

Empty pages can effect your seach engine optimization goals and hurt your chances of attaining a high Pagerank with Google. Also, it doesn't give your visitors a very good impression.

So if you have empty pages, gett'er done.

James

Is Your Website Unethical?

State Bar Associations are cracking down on Meta Tags? Believe it or not many Bar Associations are looking at the search engine optimization of their members' web sites.

You ask: What are they looking for?

Keywords such as "Best Attorney" or "Most Successful" or any phrases that have been traditionally banned from advertising.

Make sure to check your web site to confirm you are in compliance.

James